Auflistung nach Autor "Haas, Alexander"
Anzeige der Dokumente 1-3 von 3
-
Customer Integration in Innovation Development: Illuminating Different Design Aspects
Hanker, Anna-Lena (2021-05-11)The aim of integrating customers into innovation development is to create innovations for improved market acceptance as customer integration enables a better understanding of customer needs, which strengthens a firm’s ... -
Investigating Consumer Responses to Brand Activism and Artificial Intelligence-driven Tools
Haupt, Martin (2023)Current political and technological trends have enormous impact on marketing strategy and consumer behavior. To guide marketing managers and advance theoretical and practical knowledge in these turbulent times, this ...