Do They Always Say No? : German Consumers and Second-Generation GMO Foods
It can be concluded that the consumers of second-generation GMO foods would not generally say no. But it turns out that the supply of GMO rapeseed oil with output traits would be confronted with a strong general rejection of GMO rapeseed oil by consumers. Output traits like cholesterol-lowering phytosterols and long-chain omega3 fatty acids will ... raise utility according to the discrete-choice approach presented and will increase the probability of purchases of GMO rapeseed oil. Additional modelling with other approaches has shown, however, that the characteristic "genetically modified" implies for many consumers to say generally no to GMO rapeseed oil. For them, positive oil attributes will not matter within the option GMO rapeseed oil.