Data for "Low Knowledge, High Expectations: Consumer Acceptance of Organic Dairy Farming"

Abstract

These files include dataset, codebook and code used in the paper entitled " Low Knowledge, High Expectations: Consumer Acceptance of Organic Dairy Farming ". Data was collected using the online survey platform SoSci Survey. German participants were recruited through the market research company Dynata. Data collection took place between 5 February and 12 February 2024. The survey (N = 804) analyzed consumers’ expectations and acceptance of organic dairy farming depending on their organic purchase frequency and level of knowledge.

The dataset "Daten12.02.2024.csv" contains information regarding objective knowledge of organic livestock and organic dairy farming, expectations and acceptance of organic dairy farming, environmental awareness, attitudes towards naturalness, animal ethical intuition, socio-demographics, organic purchase frequency and dietary habits. Respondents were classified as frequent, regular, and rare organic buyers depending on their organic purchase frequency and were assigned to three knowledge groups (low, medium, high) depending on their level of knowledge.

The file "Codebook_Data_12.02.2024.xlsx" provides descriptions of the variables.

The file "Expectations.R" contains the R code for analysing differences in expectations and acceptance of organic dairy farming between the three buyer and knowledge groups using mean rank comparisons and post hoc analysis. All statistical analyses were conducted using RStudio (Version 2022.07.2+576).