Exploring persuasion knowledge in food advertising: an empirical analysis
| dc.contributor.author | Mohr, Svenja | |
| dc.contributor.author | Kühl, Rainer | |
| dc.date.accessioned | 2022-11-22T14:58:59Z | |
| dc.date.available | 2022-11-22T14:58:59Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | https://jlupub.ub.uni-giessen.de//handle/jlupub/9701 | |
| dc.identifier.uri | http://dx.doi.org/10.22029/jlupub-9089 | |
| dc.language.iso | en | |
| dc.rights | Namensnennung 4.0 International | |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
| dc.subject.ddc | ddc:630 | |
| dc.title | Exploring persuasion knowledge in food advertising: an empirical analysis | |
| dc.type | article | |
| local.affiliation | FB 09 - Agrarwissenschaften, Ökotrophologie und Umweltmanagement | |
| local.source.articlenumber | 107 | |
| local.source.journaltitle | SN business & economics | |
| local.source.uri | https://doi.org/10.1007/s43546-021-00108-y | |
| local.source.volume | 1 |
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