Grocery retailing in Germany : situation, development and pricing strategies

dc.contributor.authorHerrmann, Roland
dc.contributor.authorMöser, Anke
dc.contributor.authorWeber, Sascha
dc.date.accessioned2022-08-10T13:50:58Z
dc.date.available2012-01-06T10:28:49Z
dc.date.available2022-08-10T13:50:58Z
dc.date.issued2009
dc.description.abstractOver the last four decades, the German food-retailing sector has been subject to continuous structural change. Most important has been the combination of increasing concentration with rising store size and the growing role of discounters implementing an aggressive EDLP pricing strategy. Thus, consumers have benefited from intensive price competition, despite the higher market share of leading food retailers. The analysis of market conduct, in terms of price formation and pricing strategies, reveals a typical situation of imperfect competition. The law of one price certainly does not hold for individual foods. Price levels and pricing strategies diverge substantially across firms and store types. There are successful retailers with an EDLP strategy, as well as others with a HiLo strategy. A major lesson to be learned from the German experience is that increasing concentration in food retailing does not necessarily imply that more market power is exerted at the expense of consumers. Competitive markets are compatible with a high level of concentration as long as a strong competitive fringe, for example discounters, challenges the large chains in food retailing.en
dc.identifier.urihttp://nbn-resolving.de/urn:nbn:de:hebis:26-opus-85420
dc.identifier.urihttps://jlupub.ub.uni-giessen.de//handle/jlupub/6352
dc.identifier.urihttp://dx.doi.org/10.22029/jlupub-5803
dc.language.isoende_DE
dc.relation.ispartofseriesDiscussion papers / Zentrum für Internationale Entwicklungs- und Umweltforschung; 41
dc.rightsNamensnennung - Nicht-kommerziell - Keine Bearbeitung 3.0 Deutschland*
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/3.0/de/*
dc.subject.ddcddc:380de_DE
dc.titleGrocery retailing in Germany : situation, development and pricing strategiesen
dc.typeworkingPaperde_DE
local.affiliationZentrende_DE
local.opus.fachgebietZentrum für internationale Entwicklungs- und Umweltforschungde_DE
local.opus.id8542

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